Get ready for INDEX Dubai with personalised branded materials to attract potential clients

The countdown is on. With INDEX Dubai taking place from 28–29 May, time is running out to get your promotional materials in order, but don’t worry - it’s not too late!
As one of the region’s leading design and interiors exhibitions, INDEX Dubai draws a diverse mix of architects, designers, property developers and procurement professionals from across the UAE and beyond. Whether you’re exhibiting or attending a network, it’s a golden opportunity to raise your brand’s profile and connect with the people who make decisions.
But in a sea of creative stands and eye-catching displays, how do you make sure your business is remembered long after the visitor badge comes off?
The answer lies in smart, well-branded promotional materials that are both useful and distinctive.
Events are an ideal way to use branded merchandising to place your business in front of a large audience. As well as INDEX, there are many other events and conferences in Dubai and the UAE that take place every year.

Why branded merchandise still works

It might sound obvious, but physical items still have a way of cutting through the noise. Amid all the conversations, samples and digital presentations, a well-chosen giveaway adds a tangible, lasting impression to your pitch.
That’s especially true at events like INDEX, where visitors are collecting business cards, catalogues and brochures all day. When your gift stands out, whether it’s a beautifully printed notebook or a sleek reusable water bottle, it gives people a reason to remember your brand long after the exhibition has faded from memory.
And no, it doesn’t have to be expensive or flashy. It just has to be thoughtful, on-brand, and delivered on time.

What to bring to INDEX Dubai (even with limited prep time)

If you’re reading this with just weeks to go, don’t panic! There’s still time to create a sharp, professional set of branded materials that will support your presence at the show. Here are a few essential options to consider:

Tote bags

A classic trade show favourite for a reason. Useful, sustainable and highly visible. A clean design on a quality tote will be used long after the show ends, carrying your brand around Dubai with zero extra effort.

Notebooks and pens

Attendees are often scribbling notes, marking catalogues or jotting down follow-ups. A smart-looking notebook with your logo, paired with a matching pen, is a simple but appreciated addition to your stand and one that often makes it back to the office.

Water bottles and drinkware

Reusable drinkware is big in the UAE, both for health and environmental reasons. A branded stainless steel or BPA-free bottle can associate your company with thoughtful, practical design, something INDEX attendees will likely value.

USB sticks and tech accessories

If you’re sharing digital brochures, product specs or catalogues, a branded USB drive or QR code card can be a more memorable delivery tool. Add a small tech gift like a phone stand or charging cable and you’ve got a mini gift pack with serious staying power.

Eco-friendly giveaways

Sustainability has become more than just as talking point in the design and interiors industry. Recycled notepads, bamboo pens or seed-paper cards show that you’re thinking about the bigger picture and paying attention to industry values.

Custom printed catalogues or samples

It might not fall under the typical ‘merchandise’ label, but a beautifully printed catalogue or well-packaged sample can work wonders at a design-led event. Just make sure it’s easy to carry and looks as good as your products do.

Make your branding count

The quality of your printed materials says something about the quality of your business. That doesn’t mean you need to spend more, but it does mean you should take care with design, layout and presentation.Keep it clean. Use colours that reflect your branding. Make sure your logo is crisp and legible. And if you're including contact details or QR codes, test everything twice.
Remember: people will take your materials home, back to the office, or onto their next project. Give them something that feels considered and worthy of their attention.

Even last-minute can look professional

At EverythingBranded UAE, we understand the last-minute nature of exhibitions, and we’re set up to handle quick turnarounds without compromising on quality. Our Express Range includes notebooks, pens, bottles, bags and more, all ready to be printed and delivered across the Emirates in time for events like INDEX.
Our team works closely with exhibitors to make sure everything arrives exactly as promised, with clean, professional printing and clear communication from quote to delivery.

INDEX is a design-led show

First impressions matter, especially in an environment like INDEX where your audience is full of creatives, influencers and decision-makers. If your printed materials and merchandise look dated, rushed or off-brand, it can undermine your whole message.
On the flip side, if your stand is supported by sharp, cohesive merchandise that reflects your aesthetic, it becomes an extension of your credibility. It shows that you care about details and that you apply the same standards to your service or product offering.

There’s still time to get it right

INDEX Dubai is a chance to make valuable connections, showcase your brand and build awareness in a design-conscious audience. You’ve put time into your product and your stand, now make sure your branding travels beyond the hall.

Whether you need quick-turnaround giveaways, beautifully printed brochures, or thoughtful gifts for key contacts, we’re here to help you get ready and get noticed.

Speak to the team at EverythingBranded UAE today or explore our most popular event-ready products at everythingbranded.ae to get your promotional materials sorted in time for INDEX Dubai.