What to include in your Expo gift bag: Top Event Giveaways for 2025

Exhibitions and trade shows are already in full swing for 2025 and the competition for attention has never been more fierce. It goes without saying that you’ll have a well-designed stand and your best team front and centre, but the promotional gift bag you hand out can make or break all your hard work. It travels, it remains in the hands of your potential customers and if it’s done well, it leaves a good impression long after the event is over.

Across Dubai and the UAE, brands are elevating their event presence with giveaway bags that balance usefulness, quality and branding power. Gone are the days of filler items. In 2025, it’s about curated contents that show your audience you understand them and value their time and attention.

Here are the essentials to consider when planning your next expo gift bag.

Reusable drinkware

Sustainable drinkware continues to lead the way in promotional merchandise. Reusable bottles, insulated travel mugs and collapsible cups are among the most appreciated items at events. They are practical, environmentally conscious and offer generous space for branding.
A sleek, high-quality bottle or mug associates your brand with wellbeing and modern living. Choose designs that feel good to carry and stand out on a desk or in a gym bag. The more attractive the item, the longer it stays in use.

Eco-friendly stationery

People still love a good notebook and pen, especially at events where they are collecting ideas, contacts and information. But in 2025, plastic pens just don’t cut it with eco-conscious customers. Bamboo, wheat straw and recycled materials are the new standard.
Offer a notebook with a natural finish and a matching sustainable pen. A subtle logo will increase the chance of it being used long after the event. This shows your brand is both environmentally aware and design conscious.

Compact tech accessories

Tech giveaways remain firm favourites. Their universal appeal and endless practicality make them a smart choice. Consider items like compact power banks, USB multi-cables, phone stands or privacy webcam covers.
Small tech gadgets are perfect for slipping into a laptop bag or pocket. Choosing useful branded merchandise means they stay in circulation for months, sometimes years. It’s an effective way to link your brand with functionality and a modern lifestyle.

Reusable tote bags

The bag you choose for your giveaways is part of the gift. A strong, well-designed tote can turn your handouts into a branded statement piece. Durable materials like canvas, recycled PET or heavyweight cotton are best.
Avoid overbranding and go for a clean, smart design that people would be happy to carry after the event. Neutral colours work well in most settings and increase the likelihood of your bag becoming an everyday essential.

Hand sanitiser and wellness items

Health and hygiene products are still in demand at crowded events. A pocket-sized hand sanitiser, a pack of wipes or even a small box of plasters can be appreciated more than expected.
Add a branded sanitiser spray or roll-on to your gift bag. It is practical, small and shows attention to the wellbeing of your guests. These items also reflect a thoughtful, personal approach to corporate gifting.

Branded keyrings with added function

Keyrings have stood the test of time. In 2025, the ‘key’ is to make them useful. Choose designs that include an LED torch, bottle opener or trolley token.
These are easy to distribute, budget friendly and likely to stay on a set of keys for months. It is simple brand visibility that works quietly in the background while constantly promoting your organisation.

Product samples and subtle promotions

If you offer consumable or experience-driven products, include a well-packaged sample in your gift bag. This can create a direct connection with your offering and increase post-event engagement.
Accompany it with a small printed card inviting feedback or linking to a campaign page. The aim is to connect the item with your story in a natural, understated way.

Presentation matters

What you include is important, but how you present it counts just as much. Tissue paper, a printed thank-you slip or a card introducing your team can turn a basic bag into a branded moment.
Avoid plastic where possible and opt for paper packaging, jute strings or recyclable boxes. People remember the details, especially when they feel a little extra care has gone into the experience.

Making the right impression

The best event giveaways are the ones that feel thoughtful and relevant. They don’t need to be expensive. They need to be used, remembered and appreciated. Whether your audience is corporate, creative or consumer-focused, a strong gift bag reflects the values of your brand and the experience you want to deliver.

At EverythingBranded UAE, we help businesses build promotional kits that are as professional as they are personal. From eco-smart pens to tech gadgets and fast-turnaround tote bags, we have the products and local knowledge to support your 2025 event strategy.

Speak to our team today or explore our best-selling products at everythingbranded.ae.