Everything you’ve ever wanted to know about promotional products – your FAQs answered

Promotional products are everywhere in Dubai. From the branded pen in your drawer to the reusable water bottle in your car, they are part of daily life. Done well, they keep your brand in circulation, in use and in front of the right people. But to get the most value, you need to make informed choices.

At EverythingBranded UAE, we speak to businesses every day about what works, what doesn’t and what to consider when planning a campaign. Below, we answer some of the most common questions to help you navigate the world of promotional products with confidence.

Q: Do promotional products actually work?

A: Yes. Promotional products continue to deliver one of the strongest returns on investment in marketing. They are tangible, useful and long-lasting. Unlike digital impressions that disappear in a second, a well-made product sticks around. When someone reaches for a branded item they use often, they are reminded of your company without needing a sales pitch.

Q: What makes a promotional product effective?

A: Usefulness is key. People tend to keep and use items that serve a purpose. Bottles, pens, tote bags, phone accessories and notebooks remain popular because they offer real value. The best products are those that integrate easily into a person’s routine. Good design, durability and branding that feels well thought-out all help to make your item stand out.

Q: How do I choose the right product for my brand?

A: Start with your audience. Think about what they do, how they live and what they’re likely to appreciate. A sports bottle suits an active customer base, while a tech-friendly item like a power bank may be ideal for corporate gifting. Once you’ve narrowed it down, consider materials, colour options and branding techniques. The goal is to find something that feels useful, aligned with your values and visually consistent with your brand identity.

Q: Is it better to go for low-cost items or premium gifts?

A: Both have their place. Low-cost items like pens and lanyards are ideal for large-scale giveaways at trade shows or conferences. They are budget-friendly and easy to distribute. Premium items like stainless steel bottles, leather accessories or wireless chargers are better suited for client gifts, employee recognition or milestone celebrations. The important thing is to match the product to the occasion and recipient.

Q: What kind of branding can I add?

A: All our products can be customised with logos, taglines or campaign messages. Depending on the material, options include screen printing, laser engraving, embroidery or full-colour digital printing. Some products even allow for full wrap designs or Pantone-matched colour schemes. A clean, well-placed logo is often the most effective approach, but our experienced team can advise on how to make your brand look its best.

Q: Are promotional items environmentally friendly?

A: They can be. Many companies now prefer to give items made from recycled or biodegradable materials. We offer a growing range of eco-conscious options, including bamboo pens, recycled notebooks, stainless steel bottles and wheat-straw packaging. Choosing reusable, durable items also reduces waste and sends a clear message about your brand’s values.

Q: How long does it take to receive an order?

A: Lead times vary depending on the product, quantity and customisation required. In many cases, we can turn around standard orders within a few working days. For more complex or bespoke designs, it may take a little longer. Our team will always provide a clear timeline before you confirm your order.

Q: What if I don’t know where to start?

A: That’s where we come in. At EverythingBranded UAE, we help clients choose products that are not only useful and good-looking, but also strategically aligned with their brand and campaign goals. Whether you have a full brief or just a rough idea, we can guide you through the process.

Q: What industries use promotional products the most?

A: All kinds. Real estate, construction, education, hospitality, healthcare, finance and tech all rely on branded merchandise to stay visible and create lasting impressions. From welcome packs to staff incentives, from client thank-yous to event giveaways, there’s a place for promotional items in every sector.

Q: What’s the biggest mistake people make?

A: Choosing a product just because it’s cheap or trending without considering its relevance. A successful promotional item is not just about cost or novelty. It’s about fit. When you take the time to match the right product to the right audience, you’re much more likely to be remembered for the right reasons.

Q: Ready to get started?

A: Speak to our team at EverythingBranded UAE to find the perfect promotional product for your next campaign. From bestsellers to bespoke items, we’ll help you stand out, stay remembered and make every impression count.