Which custom T-shirts to choose for your summer branding campaigns?

In the UAE, branded T-shirts are one of the simplest and most effective tools for building visibility during the summer season. Whether it’s for a promotional event, a retail promotion or staff uniforms at an outdoor venue, the right custom T-shirt can give your brand lasting presence while keeping the wearer cool and comfortable.
But not all T-shirts are equal in the heat. High temperatures and potentially long hours mean you need a shirt that not only carries your branding well but also feels comfortable to wear. When you get that combination right, your T-shirt becomes more than a uniform or giveaway. It becomes a favourite item people keep using long after the campaign ends.
Here’s what to look for when choosing the right custom T-shirt for a summer branding campaign in the UAE.

Choose breathable fabrics first

With daily highs reaching the mid-40s in many parts of the country, comfort starts with fabric. Cotton is always a reliable choice. It’s soft, natural and breathable, which makes it ideal for everyday events or team wear. For sportier or more active campaigns, polyester or polycotton blends offer moisture-wicking properties and greater durability.
Look for fabrics with a soft finish and light to mid-weight construction. A 100% soft cotton shirt, for example, gives you a smooth surface for printing and a comfortable feel against the skin.

Fit matters just as much as the logo

Style and fit should reflect the tone of your campaign. If you’re targeting a younger crowd or want something more fashion-forward, a slim-fit or tapered style works well. For general use or large promotions, a classic crew-neck in a regular fit will suit a wider audience and give you more space to work with on the design.

If you're dressing a team, consistency is key. Make sure the sizing range is appropriate and the cut looks clean on everyone. A poorly fitting T-shirt can quickly undermine the impact of your brand.

Keep colours aligned with your brand and climate

Dark colours absorb heat, which can be uncomfortable during outdoor events. Light greys, whites, pastels and bright colours not only stay cooler in the sun but often pop more when printed with full-colour logos.
That said, sometimes a bold black shirt with contrast print works beautifully indoors or at evening events. Think about the setting and the audience before choosing your palette.

Printing quality makes all the difference

A great design can be let down by poor printing. At EverythingBranded Dubai, we offer a range of customisation options to match your chosen shirt style and budget. Screen printing is ideal for bulk orders and solid colours, while direct-to-garment printing allows for more detailed or shaded artwork. Embroidery, meanwhile, can offer a premium finish.

Speak to our team for a mock-up to see how your logo would look on different designs.

Staff wear versus giveaways

For staff uniforms at summer events, go for higher-grade shirts that hold their shape and colour after multiple washes. A slightly heavier cotton or a blended performance shirt will offer greater longevity and a smarter appearance over time.
For high-volume giveaways, look for lightweight shirts that still soft and wearable but don’t break the budget. The goal here is reach, to get your logo into as many hands as possible without compromising on quality.

Eco-conscious choices are gaining ground

If sustainability is part of your brand message, organic cotton or recycled fabric T-shirts are increasingly popular and widely available. They show your values in action and appeal to environmentally aware audiences. These options also send a strong signal at public events or within companies working toward ESG goals.

Highlighted styles available in UAE

Some of our top-selling items include the following recommendations for this summer:

• BioOne80 by Santhome Premium Roundneck T‑shirt – made from 100% long‑staple cotton grown in India with a bio‑enzyme process for softness. A soft, quality shirt with a premium feel.

• Azurite Organic cotton crew necks and regular-fit tees in solid basics offer good print surfaces and all-day wear.

• Greberry – Santhome Polo Shirt with UV protection – perfect for staff uniforms and outdoors events

These options balance comfort, quality and customisation potential, ideal for summer campaign uniforms or promotional wear.

Make your brand wearable this summer

A custom T-shirt is one of the most visible and effective forms of branding you can invest in, but only if it’s done well. Comfort, quality and good design turn a simple shirt into something that people enjoy wearing and keep coming back to.
At EverythingBranded, we’ll help you choose the right promotional item for your audience, customise it to reflect your message and deliver it in time for your next campaign.

Get in touch with our team to start your summer order today.