We reveal our autumn bestselling promotional products – discover your favourite

As autumn arrives in Dubai, the sun still holds strong and the days remain long and warm. While the seasonal shift may be subtle compared to cooler parts of the world, this period marks a noticeable change in pace. Children return to school, events return to the calendar, footfall increases in retail and hospitality and businesses begin preparing for end-of-year activity. It is the ideal opportunity to refresh your promotional strategy and reflect how people are living, working and spending their time.
At EverythingBranded UAE, we have seen a clear trend in the merchandise that is performing well this season. Customers are choosing items that are functional, easy to carry and offer long-lasting brand visibility. Below are some of the most popular choices among our clients and why they are proving so effective.

Totes still totally favourite

Tote bags continue to top the list. Their versatility, ease of branding and universal appeal make them a go-to for almost every sector. Whether handed out at trade shows, used as part of a retail package or gifted during events, a good quality tote is something people hold onto. In autumn especially, with more outdoor activity and travel, they serve as a practical companion while keeping your logo in view. Recycled cotton and non-woven options are available for those looking to align with sustainability goals.

Delectable drinkware

Drinkware is another key performer. With warm weather still the norm, reusable water bottles and branded travel mugs remain popular. These items are used daily in offices, cars, gyms and outdoor spaces, giving your branding maximum exposure for minimal effort. Sleek stainless steel bottles and durable plastic options are both in demand. Branded mugs are also on the rise again as clients prepare end-of-year gifts for teams or partners.

Pens perennially preferred

Pens are a year-round staple that continue to sell strongly. Branded pens are cost-effective and used across every industry, from education and healthcare to corporate offices and retail. This season, metal pens with a smooth finish are gaining traction, often paired with notebooks or included in welcome packs. Their perceived value is higher than plastic alternatives and they carry your branding with a sense of quality.

Take note, notebooks are a hit

Notebooks also remain a favourite. Whether for internal meetings, client events or new staff onboarding, a well-designed notebook adds a professional touch. A5 soft-touch models with elastic closures and ribbon markers are performing particularly well. Many businesses are including them as part of a seasonal refresh for teams or as part of conference handouts.

Everyone likes lanyards

Lanyards are seeing increased demand too. With more networking events and exhibitions on the calendar, branded lanyards are a simple way to create cohesion and visibility. They also make sense for corporate settings, hospitality venues and educational institutions where staff need quick badge access. Our clients often pair them with printed ID card holders for a complete branded solution.

Power-up your brand

Power banks and tech accessories are another popular category this season. Long days on the move mean people need practical ways to stay charged. Branded power banks, cable organisers and USB hubs are increasingly being used as giveaways at events and in employee gift sets. They are lightweight, modern and useful, which means your branding stays in hand and appreciated.

We’re fans of fans

One item worth mentioning is the humble hand fan. It may be a small item, but in warm settings and outdoor venues it offers immediate usefulness. Lightweight, easy to print and often retained by recipients, it is one of the more underrated promotional tools for the region.

The overall pattern is clear. Clients are choosing products that reflect the way people actually live and work in the UAE during autumn. Practicality comes first. Lightweight, portable items that add daily value are the ones that stay in circulation and generate the highest return on branding investment.

If your business is preparing for a busy end to the year, now is the time to place your orders. Whether you are hosting an event, launching a product or simply thanking your team, the right promotional product will help you do it with clarity and confidence.

Speak to our team at EverythingBranded UAE to find out which of our seasonal best sellers is right for your business. We are here to make your brand stand out with products that work.